Google AdWords vs Facebook Ads

If you're looking to advertise your business online, you might be wondering what platform to choose. Two of the most popular choices are Google AdWords and Facebook Ads. In this post, we'll compare the two platforms based on their user experience (UX).

User Interface

Google AdWords has a clean and simple user interface that's easy to navigate. It's also highly intuitive, making it easy to create ads even for beginners. Facebook Ads' user interface is a bit more cluttered, but it offers a lot of customization options. However, it may be overwhelming for first-time users.

Targeting Options

Targeting is an essential aspect of online advertising. Google AdWords allows you to target people based on their Google search queries, location, and device type. It also enables you to target users based on their behavior on your website or app. On the other hand, Facebook Ads offers ad targeting based on a user's behavior on Facebook and other websites/apps. It also offers demographic, interest, and behavior targeting options.

Cost

Google AdWords' cost-per-click (CPC) can range from a few cents to more than $50 per click, depending on the industry and the keywords. Facebook Ads' CPC is usually lower than Google AdWords, but it can vary widely based on the competition for the audience you're targeting. According to a study by WordStream, the average CPC for Facebook Ads is $1.72, while the average CPC for Google AdWords is $2.69.

Ad Formats

Google AdWords offers several ad formats, including search ads, display ads, shopping ads, video ads, and app promotion ads. Facebook Ads offers various ad formats, including image ads, video ads, carousel ads, and collection ads.

Final Thoughts

Both Google AdWords and Facebook Ads offer valuable features, and choosing between the two depends on your business needs and advertising goals. For businesses looking to showcase their products, Google AdWords' shopping and video ads can be a great choice. For companies interested in brand awareness and social media engagement, Facebook Ads can provide better results.

Whatever platform you choose, ensure that it is aligned with your UX and use data to monitor the metrics and optimize the campaigns.

References

• "Google AdWords vs. Facebook Ads: Which Is Better for Your Business?" - Shane Barker
• "Google AdWords Vs. Facebook Ads: Which Should You Be Using?" - WordStream